Eli Lilly debuts its first Mounjaro TV commercial amid high demand for the diabetes injection, which also shows promise in weight loss applications and outperformed rivals Ozempic and Wegovy in ...

While all eyes are on the commercials set to run during Super Bowl LIX, Eli Lilly and Company opted to advertise during another widely-watched live event: the 67th Grammy Awards. Lilly rolled out its ...

Eli Lilly is officially the first pharma to add pricing information to a TV commercial. The move—initially for Trulicity in a spot that debuted this week—will expand to its other TV-promoted ...

Eli Lilly’s breast cancer therapy Est. national TV ad spend: $26.9 million (up from $4.5 million in January) Number of spots: Two Biggest-ticket ad: “Finding My Way Forward” ($15.3 million) 4.

The ads for the metastatic breast cancer drug Verzenio show women in their 50s and 60s looking resolute and indomitable, surrounded by smiling friends and family.

Sanjay Gupta, CNN’s chief medical correspondent, appears in some of the promos. Eli Lilly will not tout any specific medications in the three commercials it runs June 28, said Ferrell.