Metz Baking Co. just wanted a great advertising campaign for its Old Home Bread. It got the legendary 'C.W. McCall,' trucker ...

A upper Midwest baking company's advertising campaign created not one, but two cultural phenomenons: the 1976 No. 1 hit song "Convoy" by C.W. McCall and the group Mannheim Steamroller, best known ...

It got the legendary 'C.W. McCall,' trucker anthem 'Convoy,' and led to Mannheim Steamroller. An article about the 1976 hit song "Convoy" by C.W. McCall in the March 9, 1976, edition of the Duluth ...