New research claims that global smartwatch shipments declined in 2024 The 7% decline over 2023 would mark the first time the market has shrunk It is claimed that the missing Apple Watch Ultra 3 launch and iterative Series 10 may be partly to blame A new set of figures into the global smartwatch market claims that the sector shrunk in 2024 year-on-year,

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For the first time ever, global smartwatch shipments declined in 2024, with Apple experiencing its sharpest downturn yet.

Global smartwatch sales dropped for the first time since the introduction of the original Apple Watch in 2014. Here's what that means.