In fact, the Activision acquisition drove gaming's growth far beyond any other More Personal Computing segment, with the next largest growth being the 19% for search and news advertising.

When he got up to go to the bathroom, Activision's Brian Kelly said to Kotick that if Munger--an adept investor--wanted to buy the stake, then he and Kotick should want that as well.

Google gave “Call of Duty” parent Activision-Blizzard a whopping $360 million in incentives in 2020 to launch its video game on the “Play” app store, according to lawyers in Epic Games ...

It has been exactly one year since Microsoft acquired Activision Blizzard King. In that time, only two Activision games have been added to Xbox Game Pass Diablo 4 and Call of Duty: Modern Warfare 3.

"Guitar Hero" games for home consoles like Microsoft Corp's Xbox 360 have cost $80-$100, more than the $50-$60 that is standard, due to Activision's practice of bundling a guitar-shaped controller ...