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Now that Utah's NHL team finally has a new, permanent name, we still have a few lingering questions. Well... just one.
With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...
After a 13-month process, featuring multiple rounds of fan voting and trademark issues (not to mention an entire season), ...
What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo.
Mammoth replaces the inaugural season placeholder name Utah Hockey Club, which was also one of the three finalists.
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