The NHL team in Salt Lake City is now known as the Utah Mammoth. Owners Ryan and Ashley Smith unveiled the franchise’s permanent name Wednesday after more than a year of fan input and voting.

The Utah NHL franchise finally has a permanent name, with the Mammoth identity and branding officially revealed.

The mammoth head is visible as a secondary mark on the club's away jersey, which uses the diagonal "UTAH" as its primary design. The crossbars on the last two letters are angled, which SEG described as another homage to Utah's mountains.