It’s said that the device builds on the PlayStation Portal, which was originally designed as something akin to this before moving to streaming.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)

Sony’s head of independent development at PlayStation and long-time game development leader for the console maker, Shuhei Yoshida, is leaving the company after over three decades. He helped produce some of the PlayStation’s earliest hits before moving onto help lead the platform’s powerhouse first-party studios across multiple console generations.