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Royal Challengers Bengaluru (RCB) launched a new account in Hindi on X, formerly Twitter, to engage with the Hindi-speaking masses in the country and abroad. The IPL franchise made some smart buys at the mega auction in Saudi Arabia.

Royal Challengers Bangalore's new Hindi-exclusive X account has sparked controversy among Kannada-speaking fans, who argue it overlooks India's linguistic diversity. Supporters of the move, however, emphasize RCB's global fanbase and the account's intent to connect with Hindi speakers.

Royal Challengers Bengaluru have faced backlash from home fans and pro-Kannada activists for launching social media accounts in Hindi. Many have called out the RCB's move by alleging that the franchise is imposing Hindi down their throats.