The couple was photographed on Thursday (July 24) sharing a passionate kiss at the Bird Street Club in West Hollywood, Calif., during a Swag listening event hosted by Spotify in collaboration with Bieber’s new apparel brand, Skylrk. Did the Surprise-Release Strategy Work for Justin Bieber’s ‘Swag’ Based on Its First-Week Returns?

Justin Bieber and Hailey Bieber sealed the release of Swag with an intimate kiss at a release party, as seen in Justin’s photo dump from the epic bash.

Don't be fooled by the title: This surprise seventh studio album, his first in four years, is Justin's most expansive and ambitious work to date. Standout tracks from his ruminations on fame, marriage, and fatherhood include "Yukon," "Butterflies," "Way It Is," "Sweet Spot," and "Devotion." —Jessica Wang, Staff Writer