Branding experts have mixed reviews on Jaguar's new identity but agree it's a radical change.Jaguar's rebranding campaign has ...
There was something telling in the latest example of idiotic and woke corporate virtue signaling that came courtesy of ...
Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or ...
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.
JAGUAR’S boss has doubled down on the firm’s controversial rebrand after the unveiling of it’s new bright pink EV saw the car ...
It’s been another internet culture war, the sort that gets keyboard warriors of all types battling it out on social media.
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