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Jaguar releases 'fearless' Type 00 concept

USA TODAY on MSN · 1h

Jaguar releases 'fearless' Type 00 concept as company steers into new rebrand

On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric vehicle “Jaguar at its best”, the company’s press release said. “Global re‑emergence of Jaguar at Miami Art Week emphasizes its purpose as an advocate for art, in a celebration of British artists and creativity”, Jaguar said.

NBC News · 18h

Jaguar reveals 'Type 00' concept car, first under controversial new brand identity

Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or brands.

Car and Driver on MSN · 40m

The Polarizing Type 00 Concept Is Exactly What Jaguar Needed

The bold look of Jaguar's latest design has drawn plenty of online criticism, but a shocking change was necessary for the moribund brand.

You’ve seen rebrand, now here’s 1st new Jaguar EV

This Jaguar Looks Like No EV We've Seen Before. I Love It

Jaguar's first EV, the I-Pace, has seen sales go from bad to worse over the past few years and the company announced in November that it would halt sales of all its cars in the UK until its electric revival in 2026. After its much-maligned teaser went out, Jaguar finally unveiled that revival in the form of the Type 00 concept.

Fast Company on MSN · 1d

Jaguar’s new EV is as wild as its new logo

Jaguar’s new concept car, Type 00, comes after the British automaker’s controversial rebrand. The car could be just as polarizing. Jaguar has finally unveiled the car at the center of its viral campaign: an electric four-door GT concept car named Type 00 (pronounced “Type Zero-Zero”).

You’ve seen the rebrand, now here’s the first new Jaguar EV

After Jaguar’s relaunch was engulfed by the biggest social media pile on in automotive history, here’s its first new car: the Type 00. This electric design concept looks so ex

4h

Jaguar's Risky Gamble: Rebooting A Legacy Brand For The Future

Jaguar's recent rebrand has ignited a firestorm within the automotive industry. It's risky, it's bold and it may just work ...

Greek Reporter1h

Jaguar Unveils New 1,000-Horsepower EV Amid “Woke” Controversy

After their rebrand, which went viral for all the wrong reasons, Jaguar introduced the new 1000-horsepower Type 00 EV.

1don MSN

Jaguar’s pink, ‘woke’ electric car slammed by Gen Z: ‘What on Earth is Jaguar thinking?’

The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...

15hon MSN

Poll: Do Your Love Or Hate Jaguar’s New Look?

The Type 00 concept reveals Jaguar’s new design language as it prepares to move upmarket towards Bentley territory ...

1d

Jaguar Reveals First Car of New Design, Engineering Era

Jaguar's new era is here. The British automaker's first design concept premiered during Miami Art Week today. This new ...

autoevolution12h

Virtual Artist Pokes Fun at Jaguar's Vision, Makes a Coupe Utility Truck Out of Type 00

Ray Ochoa, an automotive virtual artist better known as 'rayo.designlab' on social media, has decided to subvert our Jaguar ...

3hon MSNOpinion

Resurrecting Jaguar Is the Hardest Job for a Designer

If the Type 00 production version stirs this much attention, we’ll know Jaguar has finally recaptured what made them great in ...

5hon MSN

I've seen the new Jaguar up close - it is chunky and bulky, but what's wrong with that?

Rarely has a new brand logo and ad campaign in the car world caused such chatter across the social-media landscape – let ...

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