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HBO, Max

The Hollywood Reporter on MSN · 6h

Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

We’re not quite there yet, but it sure feels imminent.

Hollywood Life on MSN · 4h

From Max to HBO Max Again: Why Warner Bros. Discovery Changed Names

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max rebrand.

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.

15h

Max is going to be HBO Max. Again. Here's what that really means.

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

2h

Popular streamer Max to become HBO Max — again

Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the ...

9hon MSN

'How many meetings?' Internet reacts as Max changes name back to HBO Max

"What do we think?" one of the streaming service's social media posts, which included a meme from the HBO show "Veep," said.

8h

HBO Max's social team knows its rebrand is absurd. It's leaning in.

The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.

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