The AAC was often confused in search engines queries with the ACC. It will now simply be called the American Conference and ...

The American Athletic Conference has changed its name to The American Conference, or simply The American, as part of a ...

The 15-team football conference also on Monday unveiled a new slogan — “Built To Rise” — and introduced Soar the Eagle as a ...

Pernetti said that during one of his first meetings with league presidents about a rebrand, he typed “AAC” into a browser and ...

The American Athletic Conference has rebranded as the American Conference and will have a live mascot, an eagle named "Soar," ...

With the new mascot "Soar" the eagle, the 15-member AAC has officially rebranded as the "American Conference" and will ...

The AAC is set to change its official name to the American Conference as part of a broader rebrand of the league.

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

East Carolina Athletics has been a member of the AAC since 2014, after leaving Conference USA. Since it’s inception, AAC has ...

The American Athletic Conference, which includes the University of North Texas (and, formerly, SMU) is rebranding to the ...

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

The American Athletic Conference this week announced at the league’s media days in Charlotte, N.C., that it would be ...